My First Tweet

Twitter turned 8 today and it’s celebrating by letting users easily find their first tweet.

It’s nice to know that six years later, I’m still telling myself the same thing every night…

Tweetbot 3 [Review]

Despite Twitter’s attempt to scale back on the number of Twitter apps in the App Store (iOS 7 $2.99) and Google Play, they still seem to be a dime a dozen.  

While they all do a few things well, very few seem to do a lot of things well, including Twitter’s own app.  

Tweetbot has been my go to Twitter app since it’s release for it’s feature rich capabilities. It only does Twitter, but it does it well.

Which is why I was disappointed not to see a Tweetbot update when iOS 7 went live. Sure, the old Tweetbot is still great, but the look just didn’t fit in with Cupertino’s new direction.

Thankfully, Tapbots had an iOS 7 refresh in line and it was released a few night ago. 

Read on for my thoughts on Tweetbot 3. 

First things first, Tweetbot’s icon has been redesigned in a simpler cleaner way, and I think it looks great. 

Tweetbot’s timeline and compose windows have also gotten a simpler, cleaner iOS 7 look and they look ok. I’m as big a fan of clean, minimal design as there is, but Tweetbot’s bright, white background is a bit too much for my liking. Also, while I can’t say for certain, I have to imagine it is going to take a toll on your battery. Adding an additional dark or night theme may be a nice feature to add in future updates. There’s also no option to adjust font size, so if you’re eyesight isn’t too great, Tweetbot may not work for you. 

 

Profile pages also received a nice redesign and a new addition. You now have the ability to see the last 16 photos uploaded by a user. Unfortunately, you’re limited to just those 16 images and there are no options to load more or scroll through the images like the Twitter app allows you to do. The option to see a user’s most recent tweets on their profile page would be nice too. Not that I’m against an extra tap, but if you just want to see someone’s most recent tweet, you have to tap through.

Overall, Tapbots has done enough to make Tweetbot 3 feel like an entirely new app. The redesigned UI is mostly refreshing and I really enjoy flicking photos in any direction to dismiss them. 

The real question is whether it’s worth the $3 to upgrade. That’s because Tapbots has released Tweetbot 3 as a separate app that you’ll have to buy for both your iPhone and iPad. Which means you’ll have to shell out 6 bucks if you get your Twitter on from your smartphone and tablet.

So, is it worth it?  

Well, unless you’re a hard core Twitter user or don’t mind spending more than $.99 on an app, it’s probably not going to be worth it. Especially, if you already have the previous version of Tweetbot.

It’s just hard to justify spending that much (I know, I know but when it comes to apps $3 IS a lot) on something that amounts to little more than a fresh coat of paint and some new UI gestures. It’s kind of like the iPhone 5/5s debate. 

Ultimately, you can’t go wrong with either version of the best Twitter app around and if you choose to go with Tweetbot 3, you should be pretty happy.

 

Instagram Adds Video & Probably Buries Vine At The Same Time

Facebook + Instagram unveiled their answer to Vine this morning, with “video on Instagram”. 

Videos will be 15 seconds long, as opposed to Vine’s 6 second clips, and users will be able to choose a cover image to show up on their timelines. They also introduced 13 new filters for videos and “cinema” video stabilization. There’s no word yet as to whether it will take longer for video’s to load than it does to watch them (*ahem* Vine).

With Instagram’s established user base, this is a serious blow to Vine and it’ll be interesting to see how Twitter + Vine respond.  

Instagram 4.0 is now live on both the iTunes and Google Play app stores. 

So, what side are you on? 

 

Infographic: The World Series of Tweets #socialmedia

In case there was any doubt, the San Francisco Giants know how to do social media.

As you can see in the infographic below, they absolutely owned Twitter during the World Series.

#SocialMedia – When To Post So People Read Your Stuff

Most surprising to me:

  • Facebook is busiest when people are supposed to be working.
  • Twitter is too.
  • You shouldn’t post to Google+ in the evenings.
  • LinkedIn is the only network that actually follows a sensical pattern.

So, basically if you want to be popular on social media do it while you’re at work.

Now go forth and maximize your posting, kids.

[via #SMM via Media Bistro]

Published Author, NBD

Thanks to Version-X for making me a published author and helping me cross out a bucket list item.

Click the photo below to check out the full article.

Social Media and The 2012 Olympics

Wrote this post for Version-X about what the 2012 London Olympics have taught us about social media and how it affects businesses.

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The London Olympics have begun, and while it’s still too early to tell who will win the gold medal race, one clear winner has already emerged: social media.

There’s no question the London 2012 games are the first social media Olympics, connecting us to the games like never before.  We’re now a few clicks or smartphone swipes away from up to date stats, results, and news. Athletes are now connected more than ever before, providing behind the scenes access that provide fans with a completely new way of experiencing the games.  

However, if the first few days of the #Olympics has taught us anything, it’s that businesses, no matter how big or small, must now take the impact of social media into account on decisions they make. 

Just ask NBC.

Or, read Tom Watson’s thoughts on Forbes.com. TechCrunch not only complained about the delay, they also told readers to not even watch the Olympics.

NBC, the official broadcaster of the 2012 Olympic games in the United States, made the decision to tape delay the most important/popular Olympic events for primetime TV slots (it’s even worse if you live on the West Coast). A decision that has proven to be quite controversial, but this is actually an understatement. People are downright mad and taking to social media to voice their displeasure. Just check out the Twitter hashtag #NBCfail.

 This is why it’s now more important than ever to make sure you understand how social media fits into your business’ overall marketing strategy. Businesses now need to treat social media as more than just another platform for presenting their products or services to customers. Social media has given customers/clients a worldwide community to voice displeasure about a brand, product, or service.  Problems that would once take days, weeks, or months (and sometimes never) to be seen or heard on a mass level, now have the potential to go national and worldwide in a matter of minutes.

At Version-X, our experience allows us to evaluate our client’s brand message and integrate social media into their digital marketing strategy, in order to connect them with their customers and successfully get their message across.

The London 2012 Olympic games may be the best yet, but it’s still too early to tell. From a social media standpoint, however, these games are already a resounding success.

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